Vegetaline by Leonetto Cappiello (1910) Vintage Ad

"Vegetaline" is a famous vintage advertising poster created by the Italian-French poster artist Leonetto Cappiello in 1910. Cappiello was known for his innovative and eye-catching advertising posters, and "Vegetaline" is one of his most iconic and influential works.

In the "Vegetaline" poster, Cappiello employs his signature bold and humorous style. The central figure is a large, cheerful chef holding a frying pan and a bottle of Vegetaline, a brand of vegetable-based cooking fat. The chef's lively and exaggerated expression, along with the vibrant colors used in the poster, immediately grab the viewer's attention.

The use of contrasting colors, such as the bright yellow of the Vegetaline bottle against the deep blue background, further enhances the visual impact of the advertisement. The poster's simplicity and boldness make it highly effective in conveying the message about the product.

Cappiello's revolutionary approach to poster design, characterized by its simplicity, humor, and visual storytelling, set new standards in the world of advertising. His work marked a departure from the ornate and intricate style of earlier poster art, and his innovative techniques continue to influence advertising and graphic design to this day.

"Vegetaline" is a testament to Cappiello's genius as an artist and his ability to create memorable and captivating advertisements. It remains a classic example of vintage advertising art and serves as a reminder of the enduring power of creative and compelling visual communication.

At Print & Pine, we take pride in our meticulous process of creating elevated art that brings a new level of tactile experience. Through our innovative technology, we carefully reproduce the vibrant colors, intricate details, and texture of brushstrokes on sustainable pine wood. Our elevated ink technology allows you to not only see but also feel the art, creating a truly immersive and sensory journey. From selecting high-quality pine wood to applying precise printing techniques, we ensure each piece is crafted with utmost care and attention to detail. Experience the magic of elevated art with Print & Pine.

This beautifully detailed artwork is printed on pine wood. It is designed and printed by our Fire & Pine artists and craftsmen. 100% of our products are made at our facility in Ridgeland, South Carolina.

We use four different environmentally safe waterborne sealers and color paint coatings on every piece. Every piece of art we create is unique based on the wood grain profile and the light/dark contrast. Due to the nature of wood and our process, every piece will be unique in wood tone and grain texture.

Fire & Pine burnt wooden artwork is unlike anything else on the market and we are so excited for you to see it for yourselves!